Tuesday 6th January 2009

eMail Marketing

eMails provide an excellent way for messages to be passed from one another or from one to many recipients, the information within the email can be the same as you would use for traditional mail. eMail marketing takes the ordinary eMail and allows personalisation, built in forms, graphics, logos, multi language and reports, all whilst allowing levels of interaction previously unavailable.

Personalisation
If you want to make the recipients of your emails feel extra special we can personalise each email you send out. This gives your email a feeling of a one to one message.

Marketing
Speed - In just a click of a button you can send your message to thousands of people in an instant. No trying around to sort out the postage cost and wondering when it will arrive. In seconds all your recipients have your email in their inbox ready to read.

Effective
These days so many companies send us junk mail that most of it goes straight into the recycling box. Much more effective is the email messages sent to only those people who want to receive them, making sure that all of your customers get to see your message.

Global
It doesn't matter where in the world your customers live, work or play, as long as you have their email address you can reach them with your message. You no longer have to worry that your customer is away on a business trip; your message will still reach them.

Responsible
eShotz does NOT agree with the sending of unsolicited emails or spam. Therefore all emails are sent out to people who have signed up to receive them and also have the option to unsubscribe at any time.

Reporting

Opens Over Time
We track when each recipient open their individually sent email, this allows you to know exactly how long after sending the actual email was opened. You can then fine tune your sending time in order to gain the maximum impact from your future campaigns.

Link Activity
We can track which links your customers clicked on which gives a unique insight into what each customer was interested in. This allows you to follow up each email with personalised sales advice.

Analysis
To help with analysing the results of any email sent out eShotz automatically create graphs and charts of the data so that you can easily compare and contrast the information.

Historical
All the email reports are stored online enabling easy comparison over long periods. The advantages of this are that seasonal and monthly trends are instantly apparent.

eShotz: eMail - Self Service

Self Service
With an eShotz: eMail account you can choose when and how many people you send out your newsletters to. Simply log on to the secure online facility and select one of the template emails uploaded for your use which is designed with your company branding. You can then add your own content and send out at your leisure.

Simplicity
The simplicity of an eShotz: eMail account is that all the hard work has been done for you. Your account is designed specifically for you with all of your email templates ready to use, allowing you to get on with the business of getting your services or products out to who you want, when you want with no third party involved.

Integrity
The eShotz: eMail account adheres to the moral and ethical principles involved with sending out emails. Each email gives the recipient the opportunity to unsubscribe at any time and emails can only be sent to those people on your database.

Template Design
We can create email templates that match your branding which can include your colours, imagery and style. We can provide many different styles including; single topic emails, newsletters, reports and almost any other style you can think of.

eShotz: eMail - Managed Service

Data Cleansing
The eShotz: Cleanse service takes the hard work out of checking email addresses and cleaning up multiple databases. If your database has some mistyped email addresses, invalid characters and extra spaces then our data cleansing service can rectify all of these to return correct, validated data.

Full Management
We can manage your entire email send from start to finish. If you need the copy writing, the layout designed, the database cleansed and the emails sent we can do as much or as little as you need. The benefit to you is that every stage is handled by professionals, which gives added piece of mind.