Content

• Copywriting
  Writing the copy to go on your website can be tough. Not only do you have to decide what you want to say but also what tone of voice to use and how to keep it fresh and interesting for your readers. We can take all the hassle out of copywriting by doing it for you. The benefits of this are that you no longer have to worry about whether the sentences make sense, the spelling is correct of the fact that you might not actually be a qualified copywriter!
• Schedule
  Wouldn't it be nice if you could change your website everyday? With our scheduled content manager we've made it incredibly simple to set which content you want to appear when and for how long.You can also schedule your content days, weeks, even months in advance. This means you can set up your site in advance and also keeps viewers and search engines coming back to your site to see what you've changed, all of which helps with the google rankings!
• Editor
  Our online editor allows you to quickly and easily update the copy on your website. Because the editor is online it means you can edit your text from anywhere that has an internet connection and you can see the results of your text amends instantly.
• Random
  The random content generator enables you to change your website every time a person visits your site. It might be different news stories that change or images but the benefits of this are that every time your pages are visited it becomes a different experience, even when it is the same person.
• Dynamic
  Dynamic web content means that your website can change the visible content of a page in relation to the person viewing it. This means that when a valued customer returns to your site, your webpage can welcome them by name and show them products they may like based on past purchases. The benefit of this is a more personalised user experience and greater customer retention.

Compliance

• Cross Browser
  Not every web browser is equal and some visitors using certain browsers get a decidedly raw deal when it comes to viewing websites. We make all your visitors equal whatever their browsers by testing rigorously in all the major browsers across three operating systems. This means you can rest assured that none of your site visitors will feel like second class citizens.
• Accessibility
  Making sure your site is accessible to everyone can be daunting. Many people underestimate the importance of making sure your site can be read by screen readers for the blind or partially sighted, or that navigation is easy to find and use for people who may not be able to move a mouse. These things aren't just important, they're law.

Design

• Layout
  Having an up to date website can mean the difference between making that sale or your visitor buying elsewhere. With website technology and broadband speeds evolving all the time, visitors to websites are becoming more sophisticated and expect to see a visually appealing and fashionable website. If a website looks like it was designed in the 80's and hasn't been updated, the integrity of the company is questioned and the confidence to buy from that company is lost.
• Navigation
  The navigation is one of the most important things on your website. It lets users know where they are and shows them where they need to go to find information. In essence it is the GPS of your website. Basically however good a site looks it must still have a clear, logical navigation system, otherwise users become frustrated and confused.
• Imagery
  A picture says a thousand words, or so they say, but finding the right images for your website can be tricky and very time consuming. Certain styles and colours also need careful thought.
• Colour
  The importance of knowing how different colours are perceived in different countries takes on a whole new importance when applied to the web. Your site can be seen all over the world and in each place it is seen the colours applied will have very different connotations. Red for example is seen in europe to be the colour representing danger or in some cases love. Whereas in China red is seen as a lucky colour. Green might be seen in europe to have soothing, ecologic overtones where as to muslims green is a sacred colour.
• Typography
  Type on the web has historically been clunky and nondescript, with only a handful of different font faces to choose from that work across all browsers. However with CSS (cascading style sheets) giving greater control and with browsers now having better text rendering and higher resolution screens, type is getting more attention and thought than ever before.

eCommerce

• Shopping
  Allowing your customers to buy online brings great benefits but also responsibility. You must ensure that their payment details are handled in a secure and responsible manner, whilst keeping track of refunds and orders. If you can do all these things though your customers can buy from your store 24 hours a day, 7 days a week, 365 days a year.
• SSL
  SSL which stands for Secure Sockets Layer is a system designed to encrypt data sent between a server, which is the website and a browser which is the consumer. This enables the server and the browser to establish a secure connection where the sent data is decoded when it reaches the server.